* "Only connect. . ." E.M. Forster, Howard's End

Thursday, April 7, 2011

3 Advantages of Having a Facebook Account

Communication is the key to success in every aspect of life, be it a relationship or a business. In this internet age when everyone is getting online, either for personal or commercial reasons, social networking is becoming a big thing. Yes, social networks! They have become an integral part of our lives and are really useful too. I have personally experienced the benefits of having a Facebook account for my business and would like to share them with you. Take a look.
Increased Brand Awareness
Facebook is one of the best online places to enhance your brand awareness. This is perhaps one of the most affordable branding tools that a business would ever get. All you need to do is create a page for your business and keep it posted every day. Giving something new and informative to your visitors will increase your brand awareness and hence the popularity. This is especially useful for start-ups that are new in the market and have fewer people knowing them.
You can first invite your friends to join you on your Facebook account and gradually expand your network. There are thousands of people who look straight on Facebook to find a person or a company. So, you never know about the opportunities waiting for you!
Increased Web Traffic
Having a Facebook is a great way to get targeted traffic to your website.
This can be done by sharing a link or a video with your fans and encourage them to visit your web page. If you keep posting the new content on your FB account every day, I will definitely be crawled by search engines and will drive traffic to your website. More the traffic, better are the chances of conversion. This opens up world of new customers for your business without making any significant investment.
Image of a customer-oriented company
Your social networking accounts positions you as a customer-oriented company, where the users can interact directly with the company managers and discuss their issues. You can get to know about the views of your customers about your products or services and can also get their suggestions. You can use your wall to ask questions and take feedback from your customers. Make sure that you give a humble and positive response to all queries as this will help improve your image and even strengthen it.
In nutshell, having a Facebook account is really useful for any business as it opens up the new avenues of growth and expands your social network.
Cybrain Software Solutions is an ISO 9001:2000 certified IT company based in India. Besides programming & designing, we offer full time on-page and off-page SEO services including content writing. Visit our Facebook page at http://www.facebook.com/cybrainsoft. Send your interests at seo@cybrain.co.in.

Article Source: http://EzineArticles.com/6112858

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