Saturday, April 30, 2011
1. Make Your Blog Title Interesting and Engaging
The title is the most important part of each of your blog articles. You could have written the most remarkable content in the history of the blogosphere, but people won’t read it if they weren’t intrigued enough by the post title to click through. Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Your blog title has to be engaging enough to break through the clutter on all of these channels. Here are some blog title strategies that work well:
Use numbers (examples: “5 easy ways to” or “7 best strategies for”)
Start with “How to”
Use relevant keywords people are searching for
Include benefit to reader (examples: “get more visitors” or “reduce costs”)
Be controversial (example: “Is PR dead?”)
Be specific – don’t fill your title with puns or try to be too clever
2. Make Your Content Easy to Read
Once you get people to click through to your blog post, your article should be very easy to read so that visitors can quickly decide that your content is worth sharing. The average Internet user is impatient; if you have paragraphs of dense text, or if your content doesn’t flow, your reader will quickly navigate away without commenting or sharing. Here are some ways to make your content easy to read:
Use numbered lists
Use tags for subheadings to separate content
Friday, April 29, 2011
6 years ago they meant two different things to most people you asked. A blog was a specific kind of website where the author wrote long pieces about their interests, desires, art or other passions. Most never considered making money doing it and did it as a hobby.
Then blogs were found to be the darlings of Google. Google loved the content and the words that were added to the authors’ content in the form of comments. Community and interactivity played a big part in the success of running a website on blog software.
Today, just about every site built on the web is built wholly or partially with blog software.
The truth is, there never was a legitimate distinction between blog sites and web sites. They are one in the same. A domain and a content management system = website.
Some businesses need shopping cart software to organize, display, and describe their large product line. But shopping carts outside of Amazon and other large shopping sites don’t get good organic traffic. Many smaller shopping cart-based sites have added blogs to deliver that content that Google so loves to rank.
Suffice it to say, pretty much no one is building straight html sites these days with Dreamweaver. Certainly not the masses who have neither the time nor the inclination to learn html and design. Not when you can just download WordPress, grab a domain, install a free template and be publishing within a matter of hours.
Blogs are just content management systems (CMS)
And a huge array of businesses in all markets are using blog software for their core web presence.
“Blogging” is where people get confused
You are only a blogger if you primarily focus on writing content. In that case, your biggest daily function is to produce words.
You are a publisher if you spread your work out to include marketing your site and organizing others to help with the content production for the site to buy you the time needed to take on a bigger role of gaining exposure and attracting readership.
And regardless of your daily functions above, you are a website owner.
Blog software offers the most flexibility in online publishing
It is easy for the layperson to set up without a huge learning curve.
Blogs provide the tools necessary for successful reader attraction and retention, from commenting to integration with social media via countless widgets offered by social media sites to bind blogs with their sites and communities.
Thursday, April 28, 2011
WE GOT THERE – KINDA
BUT WHAT ABOUT BUSINESS AND PERSONAL BRANDING?
IT’S STILL NOT ABOUT YOU
BE A VALUE BRAND, NOT A NAME
STORY STORY STORY
Wednesday, April 27, 2011
PERSONAL BRANDING BASICS FOR 2011
DECIDE ON YOUR PROMISE
DECIDE HOW TO BEST REPRESENT THAT PROMISE
BRANDS DO HAVE SYMBOLISM, HOWEVER
Tuesday, April 26, 2011
STEP 1: DECIDE WHAT THE POST SHOULD DO FOR YOU
- To get a call to action.
- To attract business.
- To promote someone else.
- To get links and bookmarks and reblogs.
- To get a conversation started.
STEP 2: HOW CAN I BE HELPFUL?
STEP 3: THE ACTUAL WRITING
Monday, April 25, 2011
WHO ARE YOU WRITING FOR?
BUT WHO IS READING?
WHY IT MATTERS
Sunday, April 24, 2011
SOCIAL MEDIA ETIQUETTE: YOUR APPEARANCE
- Your avatar picture shouldn’t be a logo. We don’t meet logos at parties, do we? You can include a logo, but make it you.
- Unless you’re a fictional character, more often than not, your avatar should be you. Amazing Simpson-like renditions of you are interesting for about four hours.
- Your Facebook profile pic can be not you, but it often means that others might not accept your friend request. It feels creepy friending a four year old kid (avatar).
- Your picture can be you from 10 or 15 years ago, but that first face to face meeting is going to be jarring.
- It doesn’t take a lot of work to take a decent pic. Why use those “me cut out from posing with someone while I have red eyes” photos?
SOCIAL MEDIA ETIQUETTE: FRIENDING
- You’re not obligated to follow/friend anyone. No matter what. Not even your mother. (I follow my mother, btw).
- If you decide to unfollow someone, don’t make a big stink and announce why. Just leave.
- It’s okay to let the competition follow you. It’s okay to follow the competition.
- Famous people don’t always want to follow back. I’m looking at you, Justin Bieber!
- You can set your own rules on Facebook. I’m in the process of moving everyone to a fan page and just keeping VERY close family and friends.
SOCIAL MEDIA ETIQUETTE: CONVERSATION
Saturday, April 23, 2011
- \Write to be helpful.
- Be brief.
- Tell a story.
- Connect others, if appropriate.
- Share. Often.
- Don’t overthink it. (It’s a blog, not a dissertation.)
- But be thoughtful.
- Don’t be mean.
- Publish often enough to build a relationship.
- But be mindful of your audience’s time.
What else would you say? What if you were telling someone at Disney or Starbucks or the Woman’s Society for Advanced Cancer Research about blogging? Share your blogging tips?
Friday, April 22, 2011
Web with extraordinary three qualities has managed to gained supremacy in the online marketplace. The ability to fragment audience's attention, the low cost of digital communication, and Web as an instrumental medium for getting the things done at the right time. Taking the development of Web as a medium in levels, it is very clear that Web has something extraordinary to meet the marketer's needs easily. First being the "Mass Media" – print, television, and radio where audiences were largely unknown to the targeted marketers. The next set of communication level includes, "Addressable Media" – telemarketing, direct mail, and e-mail communication where individuals can be targeted and catered to use a particular brand and identity. Now is the age of "Interactive Media" – this form of communication is accountable for getting instant customer feedback through personalized message. It helps the company or brand to cater customers as per their unique interests and needs. Interestingly, by doing so, both marketers and consumers, do not have to pay much. They can just find a common platform to get the information of their choice and give their feedback right away.
Furthermore, taking note of the unfolding of the massive popularity of digital revolution, two main possible scenarios can be taken in account. The popularity of use of digital television signals across the popular geographical locations and availability of personal computer at every home has made users to interact more by getting excellence customer services.
In addition, even marketers and advertising industry have seen a shift into the way they use to process and offer services. Till now, companies used to offer Web sponsored services such as internet services mix, search engine services, and web site hosting. However, now the concept is rapidly changing. Even established companies are adding Web advertising into their kitty to make an interesting combination to lure millions of customers worldwide.
Read more: http://www.articlesbase.com/marketing-tips-articles/cyber-marketing-4576901.html#ixzz1JVQgo2Ps
Under Creative Commons License: Attribution
Thursday, April 21, 2011
Study the submission guidelines
Each article directory has their own way of doing things, and their own editorial guidelines. Some have strict rules regarding the structure of your articles, and the types of formatting to use; others prefer articles to be written from a third-person view point. It's important to study the submission guidelines for each separate directory, and ensure that you follow their specific rules.
Take time to craft your author bio
One of the biggest mistakes that people make when using article marketing, is to write an author bio along the lines of "Hi, this is me. Come look at my website!" This kind of bio is unprofessional and tells the reader nothing of interest.
Your author bio is the most important piece of information that will determine how a reader responds to your articles. You could write a top-class article that informs and engages your readers, but if they don't like what they read in your bio, they will click away and go somewhere else.
The tone of your bio is as important as what it contains. If you want to convey a sense of professionalism, you should avoid using first-person writing in your bio; if you would like to give readers a more personal connection to you, the first-person may be the best option.
Don't waste space with extraneous information; if you are trying to show readers how knowledgeable you are about parenting skills, there's no use including a long list of unrelated qualifications in physics and astronomy.
If you choose to submit articles to different article directories, rather than just one, make sure that your bio information is consistent across all of the directories. Don't sell yourself as a
Wednesday, April 20, 2011
Who is my Ideal Client?
This question should be first and foremost in your mind. Think about it: the bio is like a party invitation for your business – and there are certain clients who you really want to connect with. These are the clients who share your philosophy, who are looking to work with someone with your credentials, and who want to take their business where they know you can lead them. I love who my bio attracts. What would your Ideal Clients care to know about you?
How long should my bio page be?
Well, kind of like an evening dress, it depends on the occasion. You can make your bio as long or as short as you want, as long as it includes everything you want it to. Have a couple of versions prepared, a "long" and a "short" one, that you can switch up based on the situation.
For instance, if you're preparing a presentation for a client you'd really like to work with, an Ideal Client, you might want to bring out the big guns and include your "long" bio. This would be about the size of a one page Word document. I'd also include this version right on your website, so potential clients can get a good feel for what you can do for them. This is where you get more detailed in your experience and credentials, and sprinkle in some personal details that show you as a whole person.
Tuesday, April 19, 2011
We may have bitten off more than we could chew this week. A couple topics could have been entire 30 minute segments on their own today and we didn’t even get to 1/2 of what we linked to this week on Facebook. Here’s the show… And here are the topics: Google Social Search (which was [...]
E-mail messages are the most frequently overlooked (and virtually free) marketing tools available to entrepreneurs. No, I'm not talking about electronic mail campaigns, or spamming, but using the messages you send out every day to your clients and colleagues as a subtle marketing tool. You can do this by adding more information to your signature line in all your e-mail.
How many times have you received a message from people who aren't using a company domain name in their e-mail address, so you're not sure who Bill or Sally @Hotmail.com is? Or what if you're in that position yourself? Many low cost Web hosts will forward e-mail received to email@example.com, but don't provide an e-mail address from your domain name. So how do you look professional when you're dealing with a $35 a month Web site and free Internet e-mail? You use an annotated signature line.
Monday, April 18, 2011
Ways to build the website:
In general you need nine basic things to build a website for SEO. The information is listed below:
· Think Keywords
The search engine moves slowly through your website and the keyword matches the query that user's search. So the website should have more keywords, which makes SEO read automatically, and it will grade your site for best ranking. Including a copy will also help organize the page better so you don't just have a lot of images mucking up the page.
· Additional content
Once the main pages of your website are designed and have copy written for them, we need to think about what kinds of additional content we can create and where we can put links to that additional content. Part of a good link building strategy in SEO is to create well written content that people will want to naturally link to. Whether it's a ‘how-to' series of pages or an image gallery, make sure the designing of the site in a scalable fashion that can be added-to over time. This additional content will be crawled and indexed by the search engines which will help increasing the SEO rankings and traffic.
· To avoid too much flash
The visual effects in your website look very great. But the content or animated cartoon characters will less in a website. Because the website cannot include keywords in Flash pieces or animated cartoons, then the search engines cannot read them and they are useless to the SEO perspective. The search engines are getting better at reading Flash; however just keep it to a minimum. Most of the users of now-a-days do not like to wait for a Flash piece or images
Sunday, April 17, 2011
Marketing Concept # 1: Consistency
Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.
Marketing Concept # 2: Planning
Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.
Marketing Concept # 3: Strategy
Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer.
Marketing Concept # 4: Target Market
Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce
Saturday, April 16, 2011
Social Media Faux Pas- Social Media Marketing Do's and Don'ts: The Top 5 DON'TS of Social Media Marketing
Believe it or not, SPAM is not the only Social Media Faux Pas that there is going on on the top social media sites such as Facebook and Twitter. There are actually (at least) 5 other Major stumbling blocks when it comes to Social Media Marketing.
Here are the Top 5 Social Media Faux Pas-- The Don'ts of Social Media Marketing:
1- Ignoring Your Customers: Ignoring your customers is one of the absolute worst Social Media Faux Pas. Social Media Marketing is NOT all about YOU. It is all about them--the people you are connecting with; your fans and customers! When your customers or Facebook Fan Page fans/friends make a comment or post on your page or profile (even if it's a negative one), it is important that you respond in a professional and timely manner. When it comes to Social Media and Facebook Fan Page Strategy, every source of feedback gives you and your business an opportunity to respond and improve so that you can keep your fans happy and coming back for more!
2- Ignoring Your Competition: This is another BIG Social Media Faux Pas! Whether you are a part of the Real Estate Industry, Health and Wellness Industry, Virtual Assisting or Arts and Crafts, you can assume that you are NOT the only one! So it would be silly to just spend your time on Facebook and/or Twitter and not pay attention to your competitors as well. The great thing about Social Media is that it gives you a unique opportunity to stay in the loop with what is going on in your industry. You can use sites such as Google Alerts, Tweet-Beep or RSS Feeds to receive automatic alerts any time one of your competitors is mentioned online.
3- ARGUING!: This might be one of my biggest pet peeves when it comes to Social Media Faux Pas! Please don't argue! It is so unprofessional! When it comes to Social Media and the do's and don'ts of effective Social Media Marketing, it is absolutely critical to remember that
Friday, April 15, 2011
Subscribing to RSS feeds enables you to find out whether a blog or website has been updated or not without having to visit it. You can read the contents of several blogs and websites from a common page.
Twitter’s RSS Feed
Twitter’s profile page, home page, replies page, and public timeline page have RSS feeds. When you are viewing one of these pages, you might have noticed RSS buttons in the page’s sidebar or browser. If you want to track the contents of the page without having the sign in to Twitter every now and then, you can just subscribe to their RSS feeds.
Twitter does not have any application enabling users to update their tweets through an RSS feed. However, smart API users have designed an app called Twitterfeed. This app automatically sends any update you make on your blog to Twitter. All you have to do is enter your blog's feed url, input the number of times you tweet. Your Twitter friends will be able to view these announcements. You can access Twitterfeed at http://www.twitterfeed.com/
Thursday, April 14, 2011
In terms of social, social bookmarking will give you facility to access your saved URL across the internet with your certain login detail. You can also share your favorite URL to your network via social network. Right away, If you are owner of any blog or article or website so, social bookmarking will help you to gain your search engine visibility as well as views.
Now, I want to share some useful tips which will help you during your SEO link building campaign.
Profile: If you want to create strong social bookmarking profile so, you have to focus on following factors.
1. Before submission, try to create full profile with your image and company URL.
2. Always create your social bookmarking profile with your name.
3. Don't make multiple profiles in same website. Try to stick with one and update it so, It will help you get good Google page rank.
4. If you will find out some new social bookmarking website so, before creation of profile check some existing profiles. It will help you to get more ideas. You can identify some active profiles over website & try to make similar that.
Title and Description: There are two kind of social bookmarking websites first one is Do follow and second one is No follow. If you want to gain your search engine ranking with social bookmarking activity so, you have to focus on this factor. Before submit any URL to website you have to check whether it is do follow or no follow. If website is do follow so, you can submit your URL with targeted keyword and no follow so, submit your URL with some attractive Title so, It will help you to gain click through rate during search engine indexing.
Tagging: You are also able to add some useful keyword during submission. Tagging is very important to improve your submission crawling rate. For example, If you are working on "business management company" keyword so, tag your keyword in single phrase. It will help you to spread your link in multiple external links over social bookmarking website.
Read more: http://www.articlesbase.com/internet-marketing-articles/how-to-do-social-bookmarking-during-your-seo-link-building-campaign-2156856.html#ixzz1IqQiCafV
Under Creative Commons License: Attribution
Wednesday, April 13, 2011
What’s even more awesome is that you can get high-quality traffic to your blog from LinkedIn Answers, and get some really qualified leads as well. Here’s what you can do:
1. Create a New Blog Post in Response to a Question
Instead of simply answering the question in full right on LinkedIn Answers, create a remarkable blog post answering that user’s question. Then reply to that question within LinkedIn Answers with a summary of your answer, and let the user know that you’ve created a detailed and helpful post to answer their question. Something like: “Your question inspired me to write a blog post on the subject, and I’ve provided even deeper analysis over there: (insert link). Let me know if you find it helpful, or if you have any more questions!” Also enter this link in a “Web Resources” field, as you can’t create linkable text within the Answer text field. Going above and beyond will show potential customers that you really do care about helping them.
Tuesday, April 12, 2011
Just as with every new communication technology, there are those who use the medium in overbearing, unwanted ways. Social networking sites are no different. The key term here is “networking,” give and take. According to Bob Baker, author of MySpace Music Marketing, social networking success stories have one thing in common: “They’re all about the ping-pong effect ? It’s you sharing yourself with and getting to know dozens, and then perhaps hundreds of people. In turn, those people mention you to their friends.”
It’s NOT about posting, sending and otherwise spamming hundreds or thousands of others. Because interaction is a key feature of these sites, the potential for backlash is enormous. Social networking sites are back-and-forth communication forums, not broadcast media. Annoy or abuse people and they’ll tell the world.
So what can you do on these sites? How exactly does one share his/herself and get to know people?
Basic Online Marketing Principles
There are certain basic online marketing principles that apply when networking online. Among them:
- First and foremost, no spam. Communication should be individual and meaningful, not bulk, impersonal nonsense.
Monday, April 11, 2011
1.The number of time the keyword is searched.
2.The number of website competiting for the same keywords.
If the keyword is resarched prooperly and proper keyword is use then it will drive traffic in lagre amount and thus made diret influence on pagerank of the website.
Read more: http://www.articlesbase.com/social-marketing-articles/keyword-optimization-and-pagerank-4526019.html#ixzz1IaOdk33v
Under Creative Commons License: Attribution