The Living Web
People speak and write a lot about personal branding. Online that breaks down to presence which in simple terms is reputation and focus. Both become enhanced when we highlight our expertise in a strategic and consistent fashion.
7 Tweaks to Your Social Presence to Reflect Your Expertise
Experts have authentic skills, knowledge, and experience. But some of us with those exact traits have more insight to making sure those traits shine through. Here are 7 ways to manage your online presence to be seen as the expert you are.
Walk your own path. Be the expert you are, not the expert someone else is. You can’t be compared. You’re not a fanboy or a fangirl. Differentiate what you offer from the start. Play to your strengths. Check your social networking profiles — at Facebook, SU, Twitter, etc. –to see that they underscore the same differentiated traits.
Focus on ONE thing Make that one thing particularly suited to you. Be a â€œgo toâ€ person for a specific problem. Then find a way to meet that need that no one else can do the same way you do.
Write expert answers and content – LinkedIn question and answers are a great place to do this. Seek out questions about your chosen point of expertise throughout the Internet and write thought, precise, actionable answers to them. Give information, examples, AND analysis. Occasionally offer evaluation, synthesis, or predictions.
Always know what’s happening with folks who need what you do. Join the sites and the offline groups where your potential customers and clients hang out. Refer and promote customers and clients whenever you can. Sometimes they’ll need a helping hand and they’ll remember the expert who helped them out.
Know your niche in detail. Get to be friends with Google Alerts and discovery services. Follow key terms around the Internet.
Be an expert at helping colleagues. Don’t be shy about sharing information. Talk with them. Visit and comment on their blogs. Ask them for an interview. Guest post now and then. Help others in visible ways — on your blog, on Twitter, through Facebook groups.
Go deep. (Don’t be shallow.) Find out what researchers are thinking so that you can offer the highest quality, relevant information and analysis. Add information to the conversation that no one has found.
An expert to most people is someone who more knowledge, skills, and experience than we do . . . never discount how much expertise you’ve gained or it’s value.
Liz Strauss 2008