It is very easy to begin marketing on Facebook. If you already have a personal Facebook profile with a reasonable number of friends, then you already have a head start. For your marketing purposes though, it is usually a good idea to create a separate fan page for your business. If you use your personal profile for marketing purposes, chances are many of your Facebook friends may not be interested in what you have to offer and may eventually "de-friend" you if they feel like they are getting spammed. By having a separate fan page, your friends have the option to either "like" your fan page or not but you can still keep them as a friend on your personal profile.
Suggesting your fan page to your friends may be a good start to developing many Facebook followers but it shouldn't end there. Here are some other methods for increasing your Facebook fan base:
- Add a link to your fan page from your personal Facebook profile page.
- If you have a following on Twitter, you can link your Twitter account to your Facebook fan page.
- Add links to your fan page from your website and on all emails you send out.
- Add a Facebook "like" button at the end of your blog posts.
- Create videos related to your niche, add them to your fan page and your website or blog.
- Use custom Facebook applications to draw people to your fan page.
- Give free gifts for becoming a fan. This could include a free report, eBook or instructional video.
- Entice people to become fans by entering them into a drawing for a prize giveaway.
Marketing your products or services on Facebook can be very effective but you have to be careful with your approach. Keep in mind, most people do not come to Facebook to go shopping. They come to socialize and keep in touch with their friends. If you are too aggressive with your sales tactics, you may turn away some of your fans who think you are spamming them.
The best way to market on Facebook is by building the trust of your followers. Send them what they want by posting useful information, tips and videos about certain topics relating to your niche. Make sure to promptly respond to comments and messages from your fans. They need to
know that you care about their needs. Once and a while it's okay to send status updates promoting a special offer or maybe a helpful review of an affiliate product you are marketing but just don't get too pushy. It may help to ask yourself: "What would make you want to be a fan of your own site?"
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