* "Only connect. . ." E.M. Forster, Howard's End

Friday, July 22, 2011

Initiating Web Marketing Efforts

Web or Internet Marketing strategies form the cornerstones of your online business, and outline in general terms what is required to make your business a success. The foremost step, prior to initiating any campaign or marketing scheme is adequate research; without which, even the best of the strategies would fall flat on their face. Any marketer must be willing to spend some time on studying and researching the market and learning the basics prior to starting up any program on web marketing. Post the research is over; care must be taken to set up an online page or a website that would serve as a platform for potential customers to know more about you and your business.

Contrary to popular perception, a website must be more user friendly than aesthetically beautiful to look at as any visitor would first notice how easily information is made available on the website than how good the graphics are or how pretty the arts are. Since, most of the users have slow dial up connections; hence more the number of images and graphics would be there on your website, the page would take more time to upload; it would further bother the visitors who are looking for some worthwhile information on your web page.

There is no doubt that over time, ecommerce sales have continued to rise as more and more people turn to the internet for their shopping. It's much easier to take a quick commute to your computer, surf the net for a short while, and purchase what you are looking for than it is to go out to a store for the same thing.

The website must be created with a view to save time and provide useful information as quickly as possible and any banners, logos and graphics that are coming in the way of accessing your website, they should be done away with. Respecting the visitor's time and reducing the number of imagery and utilizing the many optimization tricks of web design to keep the visitors hooked. Constantly improving your website usability isn't time-consuming, nor is it expensive and it's certainly not difficult. It simply involves common sense and dedication to the task

Read more: http://www.articlesbase.com/internet-marketing-articles/initiating-web-marketing-efforts-5049027.html#ixzz1SkT0zAwP
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