* "Only connect. . ." E.M. Forster, Howard's End

Tuesday, August 2, 2011

Is Social Networking Your Business' Priority?

Let's say you own a small business, would you consider investing on social networking for your business? Some business owners may think it is not clever to bank on social networking efforts but according to numerous business surveys, a good number of small businesses are ready and more than willing to spend money in pursuing their endeavours. If you are one of these risk-takers, then it could be that you are already enjoying the benefits to your business or maybe you're just starting to build a website of your own to pursue this business priority. If you are one of those who decided social networking is not worth your time, money and effort then maybe it is high time for you to re-consider your decisions.

The truth is, social networking as a means of business marketing is very effective and cost-efficient. Numerous reports and figures have told us that between advertising in Facebook and advertising in Google Ads, there are more positive marketing results in the former than the latter. This is one of the many reasons why many businesspeople would spend money just to advertise their products and services there and some even went the extra mile by building a website for their business. These custom-made social media sites may not be as complex and thorough as Facebook but as long as it is able to provide the owners all the tools that they need to interact directly with their customers and provide them all their needs as well as the information that they need to enhance their products and services and therefore provide more satisfaction to their customers, it is good to go.

Joining the social network bandwagon and building a social network website for your business though requires careful planning from your end. You will have to list down every data that you need and how you wanted these data to be gathered, analyzed and transformed into something useful for your company. All of these can be addressed through hiring a good developer who can assist you in your efforts, or better yet, you can start shopping for different software available online and try it yourself. The latter choice will be advantageous for you if you wanted to have complete control over your social networking site and learn a lot of new things along the way. If you don't have much time to spare though, it may be wiser to tap someone to do it for you. Whichever is which, be assured that creating your very own site for your business is but a great decision that you will never regret.

Article Source: http://EzineArticles.com/?expert=Nico_Kurniawan
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