* "Only connect. . ." E.M. Forster, Howard's End
Showing posts with label Blogging. Show all posts
Showing posts with label Blogging. Show all posts

Monday, October 3, 2011

3 Types of Content to Boost the Quality of Your Blog


After you've been working on your business blog for a while, there are a number of great things that you can do to give it a boost. When you were first getting started with blogging, your primary concern was probably just getting content shipped on a regular basis so you could generate your initial momentum and begin to build an audience and readership. But after a few months of regular publishing and generating growth, it can be beneficial to give your readers some variety by creating and publishing different types of content in various formats to help your blog grow and keep the content exciting. There are many possible ways to do this, and today we'll cover three of them: integrating video content, incorporating interviews, and incorporating weekly posts covering lighter topics.

1. Integrate Video Content

You can switch up the feel of your blog and help people stay engaged for longer periods of time by using different forms of content like video. Your first video post could be something as simple as introducing yourself and the kind of topics you'll be covering. This way, you can quickly gauge your audience's reactions to video content and become familiar with the mechanisms for creating and posting video on the web. Don't shoot for anything too fancy right out of the gate. Just record something simple.
Once you've recorded your first video, establish a basic YouTube channel that is tied to your business, upload your first video, and embed it into a blog post. Include a short summary of the video for those readers who may prefer text over video. Don't worry if your video isn't of the utmost quality. Start simple and lean, learn from the experience, and build up your video marketing efforts from there to achieve maximum effectiveness.

2. Conduct Interviews

Once you've gotten the hang of creating video content for your blog, consider conducting an interview with someone, either on video if you're both comfortable with that or just in text format. Consider other thought leaders, industry experts, or even your customers as interesting interview candidates. One of the tricks for conducting a great interview with someone is to avoid scripting all of your questions beforehand and sending your interviewee a comprehensive list of questions in advance. While scripted interviews are faster to produce, they aren't as interesting to read or watch, and they limit the discussions you can have. Instead, schedule a time to talk to the person you're interviewing, and run it as a conversation.
To conduct a great interview, bring 3-4 interesting questions, and then ask 2-3 follow-ups to each one instead of just running through the drill. Done this way, you will end up with a real conversation about each topic, which is always much more interesting and insightful than shallow question and answer session. With video interview (perhaps over your webcam using Skype?)

Monday, September 12, 2011

6 Easy Ways to Get More Visitors to Your Blog

A blog is an important asset to any business. It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. But you can only reap these benefits if you can actually get visitors to your blog. By now, we all know that content is king and that creating remarkable content on a regular basis will pay off sooner or later. But here are some simple strategies you can apply to each of your blog posts that will make your blog traffic soar quickly.


1. Make Your Blog Title Interesting and Engaging
The title is the most important part of each of your blog articles. You could have written the most remarkable content in the history of the blogosphere, but people won’t read it if they weren’t intrigued enough by the post title to click through. Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Your blog title has to be engaging enough to break through the clutter on all of these channels. Here are some blog title strategies that work well:

  • Use numbers (examples: “5 easy ways to” or “7 best strategies for”)
  • Start with “How to”
  • Use relevant keywords people are searching for
  • Include benefit to reader (examples: “get more visitors” or “reduce costs”)
  • Be controversial (example: “Is PR dead?”)
  • Be specific – don’t fill your title with puns or try to be too clever
  • Be unique

2. Make Your Content Easy to Read
Once you get people to click through to your blog post, your article should be very easy to read so that visitors can quickly decide that your content is worth sharing. The average Internet user is impatient; if you have paragraphs of dense text, or if your content doesn’t flow, your reader will quickly navigate away without commenting or sharing. Here are some ways to make your content easy to read:

  • Use numbered lists
  • Usetags for subheadings to separate content
  • Use bullet points to break up large sections of text
  • Bold important statements for emphasis
  • Write at a high-school level. Don’t use too many “big” words or technical jargon.

3. Make Your Content Search Engine Optimized (SEO)
Search engine optimization is necessary if you want people to find your blog via Google, Yahoo, or Bing. However, you don’t want to just write for the search engines; you want to write for people. It’s a delicate balance, but here are some tips to help you optimize each of your blog posts:

Meta title: The meta title will be your blog post title; put keywords as close to the front as you can, keep it under 70 characters so it doesn’t get cut off, and make each blog title unique
Meta description: The meta description should be more than just an excerpt; it should be a

Thursday, July 28, 2011

Social Networking: How to Wordpress Blog Posts Auto-loaded to Facebook Notes Read more: http://www.articlesbase.com/social-marketing-articles/social-networking-how-to-wordpress-blog-posts-autoloaded-to-facebook-notes-622265.html#ixzz1SkdZLTEb Under Creative Commons License: Attribution No Derivatives

FaceBook is at the top of the list whenever Internet marketers mention social networking. The news feed alone makes FaceBook a worthwhile place to be. Now you can share your blog posts with your FaceBook friends without a single keystroke. By setting up this blog feed, your friends will be just one click away. That means hundreds, even thousands of opportunities for new contacts to access to your information.


Setting up a blog feed is easy. Just follow these simple steps:


1. Log into your FaceBook account.
2. Go to your Profile Page.
3. In the center of the page is the status box where you can tell everyone what you are doing. To the right of the status box, just beneath the blue rectangle that reads POST, you’ll find a tiny link saying, “Settings” and a tiny asterisk beside it. Click Settings.
4. Under Stories Posted by You, is a line reading, “You can automatically import activity from YouTube, Flickr, and Other Services to your profile.” Click Other Services.
5. Click on Blog/RSS, and a new box will open up.
6. Place your blog’s RSS feed link in the box. In WordPress, the blog RSS feed URL is http://YOURBLOGNAME.com/?feed=rss2
7. Click Import.


Now when you post to your blog, the entire post will come up in the Notes of your profile page and a news feed will announce the note. You can go to the Notes page and click on SHARE to tag friends in the Note. You can also place the link for the Note into your FaceBook groups’ pages.


Read more: http://www.articlesbase.com/social-marketing-articles/social-networking-how-to-wordpress-blog-posts-autoloaded-to-facebook-notes-622265.html#ixzz1Skd4kKHE
Under Creative Commons License: Attribution No Derivatives

Wednesday, July 27, 2011

Blog Posting Tips - Get Maximum Exposure When You Hit The Publish Button Read more: http://www.articlesbase.com/social-marketing-articles/blog-posting-tips-get-maximum-exposure-when-you-hit-the-publish-button-5027682.html#ixzz1SkaIktTM Under Creative Commons License: Attribution No Derivatives

You're just about ready to hit publish but before you do I want to give you some blog posting tips so your post can get ranked higher in the search engines.


When you are blogging you want to get as much exposure as you possibly can and to do that you need to be in front of as many people as possible. These blogging tips will take you absolutely no time at all and all of them are free.


These are things you should be doing daily anyway but we are just going to change the time that you do them. Out of all the blog posting tips I have this is my favourite part about blogging. You have spent a lot of time already doing your keyword research for SEO and your done with your article writing for SEO. Now comes the moment when you publish your post to the world.


Here Are My 4 Blog Posting Tips


· Your post is written so now go to the bottom of your page and fill in the details in All in one SEO pack. Put your title and your keyword rich description. Add your keywords at the bottom and include your name as you want people to find you. This is important because this is what Google will use in the organic search and also what Facebook will pull from your blog.


· Check that you also have your categories set and your tags are set ready to go. Also make sure that you have an image and it is linked to your capture page. Remember people like clicking on images.


· Head over to Facebook and open up about 30 or so groups all on your tabs. Also open one up for your Twitter account and one for whichever ping site you use. Planning is important with this but in the long run it will save you time and bring you more traffic to your blog. Save the blog post URL into a notepad document with a small title ready to copy and paste.


· OK this is it you are ready to go. HIT THE PUBLISH BUTTON NOW! Just give it a few seconds to publish the post then head over to Facebook and start posting the link into your groups that you have opened. I would suggest doing 10 then head to Twitter and post the link. Back to Facebook for another 10 and then ping the link. Head back to Facebook and add a couple of

Monday, July 25, 2011

3 Different Writing Styles of Bloggers

In general most bloggers have 3 different writing styles they use when posting that tends to make their content unique. The first thing that attracts most visitors is that the blog content itself is about a subject with which they already have an interest. After that it is the way in which most blog updates are presented that keeps people coming back for more!


Here are 3 popular ways most bloggers use when updating their platform that helps make their content unique and more interesting to readers!


Opinionated
This type of posting borders on ranting insofar as it takes existing topics or issues and injects a more 'personal' take or perspective along with reasoning as to why. People love these type of blog updates because it offers them a 'view' they may not necessarily agree with or a twist they may not have formerly considered. Updating in this way tends to rattle the cages of certain people who feel strongly against the opinions offered! This usually stimulates quite a bit of feedback/debate and this is great for bringing people together in a interactive type of way on the site! This is a GOOD thing!


Insightful
Everybody has a tendency to view things differently and sharing your 'perspectives' can be very thought provoking for readers. People love to be provoked in this way since it helps them view things in a different light thereby 'stretching' their own beliefs or way of thinking! This type of blog content can even help the reader 'grow' insofar as giving them a broader perspective or even deepen their understanding. You can imagine how much someone may enjoy this affect when it pertains to subject matter with which they have a personal interest!


Knowledgeable
The really 'pillar' blog content is the type that teaches people new things about subjects of interest to them! Whether it may be personal experience or the result of research any information that serves to teach and inform is generally regarded as quality information. On the flip side however this type of updating is difficult to maintain continuously since new information is not always available! On the other hand whenever something 'new' does arise the blogger should 'run with it' since content unique in this way can easily go viral online!


For the most part there are 3 different writing styles people tend to use when posting blog updates to their site. These styles, as discussed above, serve to make a bloggers content unique which is obviously important in order to keep people returning to the platfor


Read more: http://www.articlesbase.com/blogging-articles/3-different-writing-styles-of-bloggers-5006186.html#ixzz1SkWwKIsU
Under Creative Commons License: Attribution No Derivatives

Sunday, July 24, 2011

How to Make Your Blog More Visible Online

In order to make your blog more popular online you will first need to get traffic to your site! By doing so, provided what you offer is interesting and unique content, your site visitors will then refer others as well! Capitalizing off the 'bounce' this viral effect will offer, you can now more rapidly build your visibility and traffic! So it comes right down to attracting and/or directing people to your blogging platform.


Here are 4 ways in which you can get traffic to your site that also offers the benefit of an additional viral bounce as well!


Networking
Collaborating with other bloggers in your niche is a great way to quickly build momentum. Exchanging links is a great way to get traffic to your site. These contacts can be developed by leaving stimulating comments on their sites. You can also offer your services as a guest blogger or even accept requests left at your blog from people offering their own writing services! Online or off a network saves legwork and when you branch out within your own niche word travels quickly!


Article Submissions
Writing article and submitting them is another great way to attract site visitors back to your blog. By enticing them with articles of relevance to your theme and links back to your platform you have now captured their interest in your writing skills. By offering even more unique content to them on your blog you are well under way towards developing a loyal reader! Having your articles circulating around online will help to maintain your exposure thereby generating even more traffic.


Post
Remember if you want people to visit your blogging platform with thoughts of returning you need to give them a reason to do so. Besides the more you update your site with content that is relevant the more search engines will help you by directing additional and targeted traffic your way as well!


Social Sites
By simply sharing links to your latest updates on any social sites you are involved in you can

Thursday, June 9, 2011

7 Things Your Blog’s Sidebar Can’t Live Without

Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. But there are several important elements that your blog sidebar shouldn’t be without. They’ll not only help you keep readers on your site, but will help bring them back for more, or even turn them into leads.




Here are seven essential elements you should include in your blog’s sidebar:


1. Option to Subscribe


Assuming you have remarkable content on your blog, your readers would be interested in coming back to your blog to read your latest posts. So make it easy for them! Add a subscribe button linking to your RSS feed URL. You can use Feedburner to create this URL from your original RSS feed URL, as Feedburner makes it easy for readers to add your feed to their RSS reader, like Google Reader. Also, make sure to include an email form field to allow users to subscribe via email, so your posts will go straight to their email inbox.






2. Category List


Often called “categories” or “topics,” this is a list that makes it easy for your readers to find content that they are interested in. Most blogging platforms automatically create this list from the categories or tags that you assign it when configuring each blog post. Try not to assign more than 1-3 categories per post, since any more would diminish the usefulness of sorting your content by category.


3. Most Popular Posts


The sidebar is a great place to display your most popular (usually meaning the most highly trafficked) blog posts. This way, readers won’t have to dig through pages and pages of content to find your most remarkable content. It will also peak people’s interests to find out why these posts are the most popular.


4. Recent Blog Posts


Including recent blog posts makes it easy for users who enter your site through a single blog

Tuesday, June 7, 2011

Social media marketing blog writing

Writing is as much as an art form as it is a skill, but that doesn't mean that you can't write content that is powerful and helps to improve your web site's traffic and ranking with the major search engines. There are certain elements which can help your website content, blog posts, articles submitted to online directories and other online content increase your rankings and move your business forward.

You need understand what you write, it needs to have the potential to reach a large audience and be beneficial to your readers. You should write on blogs, with articles and use content to link your web site and be useful, interesting information about your site. You need good written copy and intriguing topics increasing your page rank as well.

You need to write Compelling headings because the titles of your articles and webpage's are important. It can grab the reader's attention. Instead of using a boring, generic heading, make sure that your heading is interesting while clearly explaining the content.

You need brand recognition Using social media allows your article or product to reach the highest number of potential customers possible. Getting your name out there is incredibly important to make sales and obtain customers.
You need to have a social media presence allows you to better understand what current and potential customers are saying about your product or services. You need to be active social media monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your product or service.

Saturday, June 4, 2011

Does Your Presence Look Expert to You?

The Living Web

People speak and write a lot about personal branding. Online that breaks down to presence which in simple terms is reputation and focus. Both become enhanced when we highlight our expertise in a strategic and consistent fashion.
7 Tweaks to Your Social Presence to Reflect Your Expertise

Experts have authentic skills, knowledge, and experience. But some of us with those exact traits have more insight to making sure those traits shine through. Here are 7 ways to manage your online presence to be seen as the expert you are.

Walk your own path. Be the expert you are, not the expert someone else is. You can’t be compared. You’re not a fanboy or a fangirl. Differentiate what you offer from the start. Play to your strengths. Check your social networking profiles — at Facebook, SU, Twitter, etc. –to see that they underscore the same differentiated traits.

Focus on ONE thing Make that one thing particularly suited to you. Be a â€Å“go to” person for a specific problem. Then find a way to meet that need that no one else can do the same way you do.

Write expert answers and content – LinkedIn question and answers are a great place to do this. Seek out questions about your chosen point of expertise throughout the Internet and write thought, precise, actionable answers to them. Give information, examples, AND analysis. Occasionally offer evaluation, synthesis, or predictions.

Always know what’s happening with folks who need what you do. Join the sites and the offline groups where your potential customers and clients hang out. Refer and promote customers and clients whenever you can. Sometimes they’ll need a helping hand and they’ll remember the expert who helped them out.

Know your niche in detail. Get to be friends with Google Alerts and discovery services. Follow key terms around the Internet.

Be an expert at helping colleagues. Don’t be shy about sharing information. Talk with them. Visit and comment on their blogs. Ask them for an interview. Guest post now and then. Help others in visible ways — on your blog, on Twitter, through Facebook groups.

Go deep. (Don’t be shallow.) Find out what researchers are thinking so that you can offer the highest quality, relevant information and analysis. Add information to the conversation that no one has found.

An expert to most people is someone who more knowledge, skills, and experience than we do . . . never discount how much expertise you’ve gained or it’s value.

Liz Strauss 2008

Wednesday, June 1, 2011

Killer Content - Reasons Why Daily Blog Updates Is Important

Reasons Why Daily Blog Updates is Important
Blogging is the new buzz in the internet today. It is so popular that the word "blog" is currently one of the most searched terms on the internet. This is because there are plenty of people who are trying to be bloggers themselves and would want to understand what it is all about.
Originally, the word blog simply means a web log or an online personal diary or journal of a person that she/he has written in order for others to read. On the 1st introduction of blog, it was solely used for personal reasons but as time went by it is now used for variety of purposes and reasons-information dissemination, education, business and marketing and a lot. But today the purpose if blogs is skewed mostly to marketing.
As a tool in marketing, blogs offers plenty of benefits and potential. It is a best way to keep in touch with clients and to keep them updated. Some of the benefits are:


1. it is easier to manage than sending communication letters to different media
2. It is easier to update, and you can update it on a daily basis, making your clients well informed with what you are offering
3. It cost less and you can retain the information for a long time. You don't really need to shed a bounty of money just for you to start blogging, it even comes for free.
4. If you don't have business you can still earn through the affiliate service, you will be endorsing products from other company.


But for you to be able to earn money from your blogs your blogs need to be searchable. Which means it needs to be picked up by search engines. For this to happen your blog needs to be

Tuesday, May 31, 2011

Creating a blog from scratch – 7 fast and easy steps to start blogging

Blog are online journals. They are used as short form of web logs which means a list of writings on the Internet. When all the writing is combined together to give it a look like a small website it is called a blog. A blog can be comprised of news, articles, personal diary. Below are the 7 steps to start creating a blog from scratch.


1) Choose your blog niches
First thing you should do is to search on the topic you interested or have experienced in such as blogging such as dog training, golf swing etc


2) Buy a domain name
Then go to domain marketplace such as go daddy or namecheap, choose the relevant domain name related to your blog example if you interested in blogging on drawing I suggest that you buy domain name such as "drawingapicture.com, drawingforfun.com, howtodrawing.com". The cost for buying a .com name is around $7-$10 depend on the domain marketplace.


3) Open a hosting account
Read more articles
Blogging Bootcamp: How to set up your blog from scratch
How Can I Start a Blog and Get Paid? (Beginner's Guide to Starting a Profitable Blog From Scratch)
Creating A Blog From Scratch For Newbies !!!
Planning a Website - Creating a Website from Scratch
Then you need to link the blog together with its hosting account. You can open a hosting account for just $8 monthly and it can be used for multiple domain names.


4) Choose blog platform
Creating a blog from scratch is easy, choose a blog platform or interface that you find easy and

Thursday, May 26, 2011

Who Is Your Audience

Thanks to www.chrisbrogan.com

Christopher S Penn wrote a great post about marketing and how it starts with audience. What’s great about it is that it’s exactly what was on my mind since yesterday. I’ve been thinking about who my audience is at [chrisbrogan.com] and furthermore, I’ve been looking around at other people’s blogs and wondering who they’re hoping to attract with their writing. Do you know the answer about your blog? My guess is it might be different than you think.




Who Are You Writing For?
This part, you should at least think you know. When I write, I’m writing for professionals who want to understand how social tools change business. Sometimes, I’m writing for larger companies to read and consider. Most times, I’m writing for smaller companies and solo business types. Heck, plenty of non-business types read and take things away from here. It’s fine by me. That’s who I’m writing for, in my mind. How about you?




But Who is Reading?
When I look at the comments, the people who are reading are a mix of people. Most of the comments come from people I believe who represent small or solo businesses. Lots of you are from smaller agencies. So many of you are lurkers that I have no idea who you are, where you’re from, or what matters or doesn’t to you.

Monday, May 2, 2011

Top 3 Free Blogs

http://bit.ly/g3Er5u




A blog can have many purposes. People use them as a source of outlet, recording their daily thoughts and activities for anyone to see. Businesses can make perfect use of blogs to help boost the strength of their online presence. Blogs can be used as part of a SEO online marketing strategy and they can be extremely beneficial to companies of all sizes. As a professional blogger I have had the opportunity to work on multiple free blogging platforms and I have discovered that I have my favourites. These are excellent for both promotional purposes and personal use.

Friday, April 29, 2011

What’s the Difference Between a Blog and a Website?

Thanks to Jack Humphrey http://www.fridaytrafficreport.com/whats-the-difference-between-a-blog-and-a-website/

Nothing.

6 years ago they meant two different things to most people you asked.  A blog was a specific kind of website where the author wrote long pieces about their interests, desires, art or other passions.  Most never considered making money doing it and did it as a hobby.
Then blogs were found to be the darlings of Google.  Google loved the content and the words that were added to the authors’ content in the form of comments.  Community and interactivity played a big part in the success of running a website on blog software.

Today, just about every site built on the web is built wholly or partially with blog software.
The truth is, there never was a legitimate distinction between blog sites and web sites.  They are one in the same.  A domain and a content management system = website.
Some businesses need shopping cart software to organize, display, and describe their large product line.  But shopping carts outside of Amazon and other large shopping sites don’t get good organic traffic.  Many smaller shopping cart-based sites have added blogs to deliver that content that Google so loves to rank.
Suffice it to say, pretty much no one is building straight html sites these days with Dreamweaver.  Certainly not the masses who have neither the time nor the inclination to learn html and design.  Not when you can just download WordPress, grab a domain, install a free template and be publishing within a matter of hours.

Blogs are just content management systems (CMS)
And a huge array of businesses in all markets are using blog software for their core web presence.

Blogging” is where people get confused
You are only a blogger if you primarily focus on writing content.  In that case, your biggest daily function is to produce words.
You are a publisher if you spread your work out to include marketing your site and organizing others to help with the content production for the site to buy you the time needed to take on a bigger role of gaining exposure and attracting readership.
And regardless of your daily functions above, you are a website owner.

Blog software offers the most flexibility in online publishing
It is easy for the layperson to set up without a huge learning curve.
Blogs provide the tools necessary for successful reader attraction and retention, from commenting to integration with social media via countless widgets offered by social media sites to bind blogs with their sites and communities.

Tuesday, April 26, 2011

A SIMPLE BLOGGING FORMULA

I try to blog almost every day. I believe that daily gets more people back more often and keeps attention levels high. Many people will disagree with this, saying that it’s important to only blog when you have decent content and something worth saying. Here’s the thing: I always have something I feel is worth saying. I have months more ideas than I have time to write them. So first, and foremost, my assumption is that frequency matters. Look at how many people are subscribed to my blog via RSS (around 50K daily). That number grows the faster I post. It levels out on weeks when I slow down.
Let’s go through the formula:

STEP 1: DECIDE WHAT THE POST SHOULD DO FOR YOU

I write posts for several purposes:
  • To get a call to action.
  • To attract business.
  • To promote someone else.
  • To get links and bookmarks and reblogs.
  • To get a conversation started.
But I don’t do all of those things in every post. I start each post with a plan of what I want it to do. This post? I want you to reblog, to link, to bookmark, etc. That’s all. No solid call to action. Just some more inbound links.

STEP 2: HOW CAN I BE HELPFUL?

Every post that gets real traction on my blog comes from the mindset of being helpful to others. Other sites report news. TechCrunch, Mashable, Perez Hilton. Those sites rely on you to want what’s new. In my case, I rely on you wanting tips and advice and ideas that you can use for yourself.
So, I write every post to answer how I can be helpful. You can pick what you want people to visit your site for, but if it’s news and repeat entertainment, I find that a harder game to be in.

STEP 3: THE ACTUAL WRITING

I start with a headline. Then, I realize quite often that my headline stinks, and I go back and write a new one.
I then find a picture on Flickr under their Creative Commons area, so that I can use it with the post (unless I have one of my own to use).
My first paragraph is always a personable lead-in, usually with a question, and usually setting up the post. I know that I only have about 30 words to get you into it, and I cherish those 30 words.
I write with lots of chunking on posts that I want you to bookmark and revisit. Chunking in this case means doing things like putting subheaders in there.

Monday, April 25, 2011

Blogging: Who's your audience?

Christopher S Penn wrote a great post about marketing and how it starts with audience. What’s great about it is that it’s exactly what was on my mind since yesterday. I’ve been thinking about who my audience is at [chrisbrogan.com] and furthermore, I’ve been looking around at other people’s blogs and wondering who they’re hoping to attract with their writing. Do you know the answer about your blog? My guess is it might be different than you think.

WHO ARE YOU WRITING FOR?

This part, you should at least think you know. When I write, I’m writing for professionals who want to understand how social tools change business. Sometimes, I’m writing for larger companies to read and consider. Most times, I’m writing for smaller companies and solo business types. Heck, plenty of non-business types read and take things away from here. It’s fine by me. That’s who I’m writing for, in my mind. How about you?

BUT WHO IS READING?

When I look at the comments, the people who are reading are a mix of people. Most of the comments come from people I believe who represent small or solo businesses. Lots of you are from smaller agencies. So many of you are lurkers that I have no idea who you are, where you’re from, or what matters or doesn’t to you.

WHY IT MATTERS

Are you writing for your colleagues or your buyers? I’m going to tell you right now that I suspect I’m writing more for my colleagues than my buyers. This is generally okay. I like having conversations with my colleagues. However, I’m in business, and part of my efforts revolve around creating useful information that will encourage buyers to consider me in their solution set, depending on the product. With that in mind, you should be thinking about this for your own site. Are you writing for your colleagues or your buyers, and what effects does this have for how you write?

Saturday, April 23, 2011

Ten Blogging Tips

Briefly, some tips:
  1. \Write to be helpful.
  2. Be brief.
  3. Tell a story.
  4. Connect others, if appropriate.
  5. Share. Often.
  6. Don’t overthink it. (It’s a blog, not a dissertation.)
  7. But be thoughtful.
  8. Don’t be mean.
  9. Publish often enough to build a relationship.
  10. But be mindful of your audience’s time.

What else would you say? What if you were telling someone at Disney or Starbucks or the Woman’s Society for Advanced Cancer Research about blogging? Share your blogging tips?


From http://www.chrisbrogan.com/my-best-advice-about-blogging/