1. Say the “right” stuff
Many agents struggle with how to be a real estate professional without being obnoxious. It’s a personal network so we want to come across as human, but we also have a job to do. It’s not always an easy balance and honestly, many agents fail at it.
Avoid blatant self promo on other people’s posts and pages. If you go on my wall or my page and write something along the lines of “check out my new listings or my open house at xxx” or “looking to buy or sell in San Francisco, I can help!” – you end up looking obnoxious. The hard sale isn’t usually effective on Facebook (it’s a social network!), but if you do plan to be salesy, keep it on your own page or profile.
The more interested you are in others, the more interesting you become. This really should be the golden rule of networking, online and off. Buyers, sellers, and really people in general, care more about themselves and their problems than they do about you. Your friends, family and clients are talking and sharing their lives on Facebook. Listen to what they are saying, and when relevant, just in to the conversation, comment on their photos, or answer their questions. Be interested and you’ll be more interesting.
Don’t be afraid to talk about your job. People are fascinated about real estate but try to find a way to pull out the interesting or unusual things that happen in your day.
Consider these two updates: “Open House Sun, 3 bed, 2 bath, 2000 square feet.” Come see it! OR
“Baking cookies for my Sunday open house. Should I bake oatmeal or chocolate chip?”
Which update would you be more likely to comment on?
2. Create Friend Lists
Friends lists can be a powerful way to manage your clients, friends & family on Facebook. You say you aren’t generating business on Facebook, but do you engage with the people most likely
